Increasing advocate quality and quantity in programs worldwide

January 4, 2023

What They Needed

A Fortune 500 company needed to scale its global Customer Advocacy Program while establishing systems to support a growing program

What We Did

Help implement advocacy best practices for program strategy and planning; execute day-to-day activities, including customer recruiting and content development; support product launches, analyst relations, and events with customer advocates; and recommend technology infrastructure


A long-term client, but a snapshot of 18-month period includes:

  • Recruiting and qualifying 379 new customer advocates across regions
  • Developing 174 new customer stories
  • Qualifying over 200 customers to engage in high-profile analyst reports
  • Integrating 82 customer references into 43 strategic product launches
  • Engaging more than 50 customers to participate in 27 strategic corporate or industry events

Drop us a note at if you’d like to learn more about these programs or other ways that Big Sky can partner with you to grow your program’s success.

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